Insights

The strongest opportunities automate decisions the airline already makes by hand, on data it already owns. Six opportunities carry a combined £27.4M estimated annual benefit. Value concentrates in two places: dynamic pricing alone accounts for ~35% of the total, while crew recovery, predictive maintenance and fuel burn together carry £13.7M. Compensation handling is the most deliverable case — and it proves the pipeline the others reuse.

Readiness tracks how close the data sits to systems the airline controls. Compensation and fare data live in the airline's own platforms and score highest; crew recovery and maintenance depend on integration depth across rostering, ACARS and MRO systems. Baggage is the outlier, resting on ground-handler data accessed second-hand. Regulatory constraints are navigable: pricing needs an explainability trail, and safety-adjacent decisions keep a licensed engineer in the loop.

Sequenced by readiness rather than benefit size, this is a credible two-year programme. Compensation proves the pattern at low risk; pricing follows once explainability is in place and carries the largest prize; crew, fuel and maintenance build on the shared pipeline; baggage waits on data access, not technology.